Ridgeline Outfitters · the weekly digestNo. 11 · week of 11 March

This week at Ridgeline, 11–17 March

The frontSix numbers · the lead is set full-bleed, the rest at the size of their change · hover a number and its rule draws to the sentence that explains it

1Orders
1,178 → 1,284
2Revenue
$88,400 → $96,100
3Returns rate
4.6% → 3.8%
4Support tickets
240 → 210
5Pages under 2 s
61% → 94%
6Wholesale accounts
30 → 31

The storiesEight columns · each story carries its own number, set at the size of its change

  1. Night shift clears the backlog: 47 tickets to 12, sync lag gone
  2. Returns portal is live; 84 returns filed, 71 approved automatically
  3. Spring line photos shot; 140 products re-imaged
  4. New wholesale account: Alpine Co, 6 stores, first order 18 March
  5. Carrier raised rates 4%; free-shipping threshold moves to $85 on 1 April
  6. Hired: warehouse lead, starts 24 March
  7. Scanner app launch set for 4 April
  8. Bake-off decided: helpdesk "Ridge" adopted

The weekTwo paragraphs, 62 characters to the line

The week's story is the night shift. Five fixes that waited months landed in one sitting, and the effect shows in every column above: fewer tickets, faster pages, fewer returns filed by mistake. The returns portal is the quiet second story — 71 of 84 returns needed no human.

Next week is about April: the scanner launch checklist, the shipping threshold change, and a warehouse lead's first day. Read the checklist if you touch the warehouse.

Next weekThe agenda

  1. Monday — scanner poll, first pass.
  2. Tuesday — threshold change goes to the storefront banner.
  3. Wednesday — Alpine Co first order ships.
  4. Thursday — helpdesk cutover at 07:00.
  5. Friday — digest.

By the numbersSidebar

MetricThis weekLast weekChange
Orders1,2841,178+9%
Revenue$96,100$88,400+8.7%
Returns3.8%4.6%−0.8 pt
Tickets210240−12.5%

The wireHow this digest was pulled

basecamp digest --week 2026-W11
basecamp digest compare 2026-W10 2026-W11
Seventy-one of eighty-four returns needed no human.
10 · Ridgeline WeeklyWeek of 11 March · 11
exit